First Speaking Engagement

Tomorrow will be my first attempt at speaking in front of a large audience. Needless to say I am nervous, but also excited to reveal the hard work and interesting results from the Military Advantage and BuzzLogic Case study. If you are attending Search Engine Strategies San Jose, do come check it out.

2:45 - 4:00PM

Track: Social Media
Social Media Analysis and Tracking
Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening in cyberspace, often in real time. By using buzz monitoring tools such as Buzzlogic, search professions can be very effective in finding influencer’s within online conversations and reaching out to them. As one example of a few that will be presented, learn how Military.com leverages social media and buzz monitoring tools, together with a solid understanding of business goals, to increase profitability.